Scot Smith - Ascend EMS - Automated Inbound

Powerful email marketing software with drag-and-drop simplicity

"Ascend EMS wields a potent blend of old-school direct marketing mastery and cutting-edge machine learning firepower.
With roots in over 15-years of hard-knuckled direct response experience, their team understands the fundamental psychology of commanding attention and compelling action at a primal level.

— Scottsdale Market Insider

Scot Smith - Ascend EMS - Automated Inbound

Behavioral Data Modeling

Our platform continuously analyzes each subscriber's historical engagement patterns across your email campaigns - opens, clicks, conversions, time of engagement, devices used, and much more.This first-party data is fed into proprietary modeling systems.

Persona & Segment Mapping

Ascend then maps subscribers into precise buyer personas and audience segments based on their observed behaviors, demographics, technographics, psychographics and more.Leveraging cluster analytics to identify the shared traits of your highest-converting profiles.

Scot Smith - Ascend EMS - Automated Inbound
Scot Smith - Ascend EMS - Automated Inbound

Engagement Predictions

For each individual subscriber, our AI models generate dynamic forecasts predicting their unique engagement probabilities across different send times, frequencies, message types and other variables.Constantly self-optimizing based on real-time feedback data.

Scot Smith - Ascend EMS - Automated Inbound

Send Time Optimization

Using these predictions, Ascend automatically schedules each subscriber's emails for the specific times, days and cadences when they are most likely to engage based on their personal patterns and preferences.

Scot Smith - Ascend EMS - Automated Inbound

Volume Calibration

In addition to timing, our system also calibrates sending volumes and batching for each person's optimal "saturation point."Ensuring enough perceived scarcity without overdoing it to the point of fatigue and opt-outs.

Scot Smith - Ascend EMS - Automated Inbound

Creative Matchmaking

Ascend can also dynamically match specific email creative and content to be delivered to each subscriber based on which designs, layouts, colors, formatting, and editorial resonates best with their profile.

Identify Buyer Interest Early & Capture Conversions Consistently

Ascend builds a completely custom communication strategy for every individual on your list— delivering the right message, at the right frequency, at the very moment they're most primed to engage and convert.

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